Course Syllabus

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Course Description:
Before any business can benefit from the global economy, there needs to be an understanding of factors influencing international business. This course is a comprehensive study of important issues confronting businesses and individuals in a global context. Topics such as the following will be covered: basic marketing concepts, micro and macro economics, domestic and global marketplace characteristics and culture, selling of goods and services domestically and abroad, the role and usefulness of market research, and how the 4 P’s of marketing (Product, Price, Promotion, and Place, (purple cow) are utilized to increase the likelihood of success for businesses doing business domestically and abroad.  My hope is that this course will  be interesting, exciting and rewarding, I want all of you to enjoy this experience, to  succeed, to learn, and to have fun.  

All rules and attendance guidelines found in the WHS student handbook are applicable to this course.

Course Materials:
- Text: Dlabay & Scott, International Business. 4th Edition. Mason. OH: Thomson South-Western 

Textbook Link: https://college.cengage.com/school/ebooks/053849106X/index.html?titleIsbn=9780538728607&eISBN=9780538491068&pid=436039

- Handouts, research materials, and other resources.

Course Objectives

  • Identify what international business is
  • Understand the global economy
  • Determine the role of international business in the global economy
  • Determine reasons countries trade internationally
  • Identify major international resources
  • Recognize major U.S. trade partners and patterns
  • Identify the 3 levels of economic development
  • Understand how economic development affects international trade
  • Categorize limitations on free trade
  • Identify the 4 major influences on international business
  • Determine how each influence affects international business

Grading:
Grades for each term will be based upon multiple types of assessments and class participation.
Assessment- There will be an assessment at the end of each chapter.
Homework Assignments
Project work
Class participation: High-quality class participation includes being prepared, attending class, participating meaningfully and constructively in class discussions and taking notes. 

Wellesley High School Core Values

Academic excellence


Cooperative and caring relationships


Respect for human differences


Commitment to community

 

 

Course Summary:

Date Details Due