Course Syllabus

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Global Marketing

And the World of International Business


 Mrs. Jane Lord

Course Description:  Entering the World of International Business
Before any business can benefit from the global economy, there needs to be an understanding of factors influencing international business. This course is a comprehensive study of important issues confronting businesses and individuals in a global context. Topics such as the following will be covered: basic marketing concepts, micro and macro economics, domestic and global marketplace characteristics and culture, selling of goods and services domestically and abroad, the role and usefulness of market research, and how the 4 P’s of marketing (Product, Price, Place, Promotion) are utilized to increase the likelihood of success for businesses doing business domestically and abroad.

 All rules and attendance guidelines found in the WHS student handbook are applicable to this course.

Course Materials:
- Text: Dlabay & Scott, International Business. 3rd Edition. Mason. OH: Thomson South-Western

- Handouts, research materials, and other resources (e.g culture grams, guest speakers, the internet, etc.)

Grades for each term will be based upon multiple types of assessments and class participation.
Assessment-- There will be an assessment at the end of each chapter
Social Entrepreneurship group assignment
Project work

Class participation: High-quality class participation includes being prepared, attending class, participating meaningfully and constructively in class discussions and taking notes. Additionally, students need to work productively when using computers in the classroom.



Due Dates and Make-up Work:
- When students have excused absences, the student should plan on scheduling a time with me upon their return to school
- Students can receive full credit for homework turned in on time. Late homework will only be accepted one day late. Students are responsible to get missed homework assignments from the teacher and or Canvas Calendar
- Projects must be turned in on the due date. 

-Students can submit ideas for extra credit work

A notebook or section in a 3-ring binder must be kept for class notes and handouts.
To be prepared for class, students must bring their text, notebook, homework, and a pen or pencil.

Additional Suggestions:
1. The integrated content requires students to keep up with the class. Reviewing past  materials is recommended.

  1. Keep past homework, test, quizzes, tests, and projects in case questions regarding your grading and/or performance arise.
    3. Take notes during class. Tests and quizzes are created from all course content including class discussions and presentations that may not be covered in the textbook.

    * Extra help is always available. Please see Mrs. Lord to schedule a convenient time!