Course Syllabus

Global Marketing

Welcome to the World of International Business

Jane Lord
lordj@wellesleyps.org

Course Description:
Before any business can benefit from the global economy, there needs to be an
understanding of factors influencing international business. This course is a
comprehensive study of important issues confronting businesses and individuals in
a global context. Topics such as the following will be covered: basic marketing
concepts, micro and macro economics, domestic and global marketplace
characteristics and culture, selling of goods and services domestically and abroad,
the role and usefulness of market research, and how the 4 P’s of marketing (Product,
Price, Place, Promotion) are utilized to increase the likelihood of success for
businesses doing business domestically and abroad.
All rules and attendance guidelines found in the WHS student handbook are applicable
to this course.
Course Materials:
- Text: Dlabay & Scott, International Business. 4thEdition. Mason. OH: Thomson
South-Western
International Business Fourteenth Edition-
- Handouts, research materials, and other resources, culture grams, guest speakers,
the internet, etc.)
Grading:
Grades for each term will be based upon multiple types of assessments and class
participation.
Tests/Assessment

There will be a test/ assessment at the end of each chapter.

Extended time on an in-class assessment will be a collaborative decision made by the teacher, student and family to meet the individual student needs.  The WHS guideline is up to 25% extra time.  This accomodation relies on proactive student communication prior to the date of the assessment.

Homework

Chapter assignments
Student-run corporation participation
Group assignments
Project work

Class participation: High-quality class participation includes being prepared,
attending class, participating meaningfully and constructively in class discussions
and taking notes. Additionally, students need to work productively when using
computers in the classroom.
Due Dates and Make-up Work:
When absent, be sure to check Canvas for all class assignments.

When students have excused absences, the student should plan on completing
assignments when they are feeling well and have returned to school.
A notebook or section in a 3-ring binder must be kept for class notes and handouts.
To be prepared for class, students must bring their text, notebook, homework, and a
pen or pencil.

Additional Suggestions:
The integrated content requires students to keep up with the class. Reviewing past
materials is recommended.
Keep past homework, test, quizzes, tests, and projects in case questions regarding
your grading and/or performance arise..
Take notes during class. Tests and quizzes are created from all course content
including class discussions and presentations that may not be covered in the
textbook.

Extra Help
See Mrs. Lord to schedule extra help or make up during Day 1-7:30 to 8:30.
If you have a class during this time other times will be available.

Course Video